UK dairy farmers can now buy CattleEye online via a new self-serve route that takes a farmer from a first look at the system to ordering a Starter Kit in a single sitting.
CattleEye is focused on making the process easier and more accessible for customers - whether that be logging on from the farm office, at the kitchen table or on a phone between jobs.
Farmers no longer need to book an appointment or wait for a callback, the new buyer page allows users to check whether the Starter Kit fits their farm and place an order whenever they feel ready. Those who would still rather talk things through with the CattleEye team first are free to do so, but the choice now sits firmly with the farmer.
The change reflects the way many farmers prefer to make decisions about their herd, weighing up their options in their own time and on their own terms rather than to someone else’s timetable.
How the self-serve route works
The buyer page guides farmers through a short fit check covering herd size, camera mounting, tags, power and internet at the parlour exit, and breed, so that anyone ordering can be confident the Starter Kit suits their setup before they commit. Farms that fit can order on the same page, and the kit is dispatched with instructions for fitting by the farmer above the parlour exit.
For anyone who would like a second opinion before the kit ships, there’s also the option to send photos of the install site to the CattleEye team for a suitability check, which gives farmers extra reassurance without adding an appointment to the diary.
Proven body condition and mobility monitoring system
CattleEye is the wearable-free AI that tracks body condition and mobility across the whole herd, working from a standard 2D camera rather than tags, collars or wearables. It’s on par with a trained mobility scorer, present and delivering objective, consistent scoring throughout the year. And because it typically scores every cow every day, it gives farmers a clearer picture of how each animal is walking and the chance to act early when one of them isn’t.
The evidence behind the system includes a randomised UK trial published in the Journal of Dairy Science, in which severe lameness was found to be 2% among CattleEye monitored cows against 8% under standard practice on one large UK farm. CattleEye has now analysed over 500 million videos, at a time when lameness costs around £330 per case.
Visit the CattleEye buy page at https://cattleeye.com/en-gb/buy
*Image is for illustrative purposes only.
