How Smarter Tech is Changing Herd Management — And Why It Matters

Free guide: Discover how technology is helping farmers boost welfare, cut costs and stay ahead

Every dairy farmer knows that herd health underpins productivity. Yet issues like lameness, mobility loss and fluctuating body condition often go undetected until it’s too late — hitting yields, fertility, and culling rates hard.

In fact, industry estimates show lameness alone can cost up to £330 per case — meaning the average UK herd is potentially losing tens of thousands a year in reduced profitability. But many of these cases develop gradually, with subtle signs that even experienced eyes can miss.

That’s why we’ve developed The Farmer’s Guide to Smarter Herd Management — a free, practical eBook designed to show how non-invasive technology can help farms catch issues earlier, act faster, and improve both welfare and margins.

Find out more on how to:

✅ Reduce lameness-related losses (worth up to £330 per case)
✅ Cut time spent on manual scoring
✅ Improve cow welfare and longevity
✅ Make faster, more confident treatment decisions
✅ See how AI can support your vet, trimmer and farm team.

What’s Inside the Guide?

The eBook brings together:

• Real-world farm results: including how early intervention led to an 8% reduction in lameness
• Scientific insights from peer-reviewed studies on lameness detection and condition scoring
• Economic breakdowns of the cost of mobility issues and the return on preventative action
• Technology demystified: how camera-only, AI-powered monitoring works without wearables or labour-intensive input
• Tips from top-performing farms who have integrated automated scoring into daily routines.

Whether you manage 100 cows or 1,000+, this guide will help you understand how smarter monitoring can reduce stress on your team — and your herd.

Why It Matters Now

New research from the 2024 Stride Report confirms what many in the industry already feel: mobility and foot health remain one of the biggest contributors to forced culling, longer calving intervals and lost yield. Yet nearly 80% of farmers still underestimate the impact.

We believe that by sharing accessible, actionable information, we can help change that — giving farmers more control and more time to focus on what really matters: healthy, productive cows.

Whether you’re already exploring tech on farm or simply curious about how AI can support better decision-making, this guide is a good place to start.

Want to see how this could work on your farm?

Our team of mobility and herd health experts are here to help. Whether you’re curious about the tech, want to understand ROI, or need to explore integration with your current setup — we’re happy to talk.