Team

Terry grew up on a dairy farm and after graduating with an MEng from QUB in 1995 spent the next 9 years working in a Software Architect/Management role for various telecommunications companies e.g. BT around the world including Silicon Valley, Canada and China. His primary role in this time was managing a number of datacomms related projects.

In 2004 he founded FarmWizard, a cloud based software product which allowed livestock farmers to easily maintain legislative and performance records. The product was architected and developed by Terry on the Microsoft technology stack and sold both directly and indirectly to farmers growing a large customer base worldwide. As the world’s first cloud based livestock management system it attracted the attention of a number of enterprises across the protein supply chain. FarmWizard now manages over 4.2m animals worldwide. Terry grew the company to 10 people prior to the acquisition. In 2015 FarmWizard was majority acquired by Wheatsheaf, part of the Duke of Westminster's £15bn Grosvenor group with the remainder of the company being acquired from Terry in 2018.

Adam has a proven track record of delivering commercial AI solutions in the health tech sector. Adam is the Senior Architect for Philips Digital & Computational Pathology Life Sciences Division, where he was responsible for the development and delivery of 'TissueMark', a deep learning-powered application to automatically detect and quantify cancer in tissue samples and provide a high throughput workflow to support pathologists in their downstream decision making.

In this role Adam led a team of 12 Data Scientists, Algorithm Engineers & Software Engineers to produce these market disruptive AI driven solutions. He enjoys strategic thinking, problem solving and building an effective team. Prior to Philips Adam was an early employee in PathXL, a Belfast startup which was eventually acquired by Philips Health Care in 2016. Adam was responsible for delivery of cloud enabled web applications before moving into a lead position for image analysis. He played a major role in developing the software portfolio prior to the acquisition.

Nial brings a unique blend of veterinary expertise, commercial insight, and product leadership to his role as Product Director. A qualified vet with over 20 years’ experience in large herd management across the UK, Ireland, and the US, Nial has spent much of his career helping dairy businesses improve animal health, productivity, and operational efficiency. Before joining CattleEye, he worked as a consulting veterinarian for leading agri-businesses across the Midwest USA, specialising in large-scale dairy and beef operations.

Nial holds an MBA from Cranfield University and combines technical depth with strategic acumen to lead the development of CattleEye’s AI-driven monitoring solutions. In addition to his work at CattleEye, he has just completed a PhD on metabolic physiology of the dairy cow, and carries out consultancy work for large dairy herds. Nial is a strong advocate for science-led, welfare-driven approaches that deliver value for both farmers and animals.

Gillian brings over 20 years of international leadership experience in agri-tech, with a particular focus on dairy automation and sustainable farming technologies. Prior to joining CattleEye, she served as Managing Director for GEA Group in Ireland, where she led the development and commercialisation of advanced dairy farm solutions. Her previous roles include European Sales Manager for Waikato Milking Systems and National Sales Manager for Tru-Test Group in New Zealand, giving her a deep understanding of the global dairy landscape.

Alongside her commercial roles, Gillian also operated her own dairy farming enterprise in New Zealand for nearly two decades. She holds an engineering degree from the University of Glasgow and studied economics and finance at the University of Waikato. Now at CattleEye, Gillian plays a key role in accelerating commercial adoption of its AI-powered monitoring system, aligning customer success with CattleEye’s mission to improve animal welfare and farm profitability.

Roger brings over a decade of experience in UK dairy and agricultural services, combining on-the-ground knowledge with commercial expertise to support farmers in adopting transformative technologies. Since joining CattleEye in 2021, he has led business development efforts across Northern Ireland, working closely with farmers, vets, and dealer partners to deliver measurable improvements in herd welfare and profitability.

Roger’s career spans a range of agri-sector roles, including Area Field Manager at National Milk Records PLC and Sales Manager at Countryside Services Ltd. His background gives him a practical understanding of the challenges facing dairy businesses today — from mobility management to data-led decision making.

At CattleEye, Roger plays a pivotal role in connecting the value of AI-powered monitoring to everyday farm practice, ensuring that each customer sees not just the technology, but the impact it can make.

Geoff brings over 20 years’ experience in strategic marketing, communications, and commercial leadership. A Fellow of the Chartered Institute of Marketing, Geoff has held senior marketing roles across the tech, including leading the go-to-market function at a high-growth AI firm, overseeing brand strategy and lead gen campaigns. He has led initiatives to grow awareness and adoption of its AI-powered solution, supporting farmers to improve herd welfare, enhance profitability, and cut carbon emissions.

In addition to his role at CattleEye, Geoff lectures at The School Of Communications at Ulster University. He holds a Mini MBA from the William J. Clinton Leadership Institute and serves as a board member of Sentinus, Northern Ireland’s leading STEM outreach organisation.

Ryan brings deep technical expertise and a passion for solving real-world challenges on farm, shaped by a career at the intersection of AI, data science, and agriculture. As one of the founding team members at CattleEye, he has played a central role in developing and deploying the company’s AI-powered video analytics platform from early-stage research through to real-world impact.

With a PhD in Theoretical and Mathematical Physics from Queen’s University Belfast, Ryan joined CattleEye in its formative stage, building the early lameness detection algorithms that underpin the system today. Now focused on customer success, Ryan helps ensure that the benefits of CattleEye’s technology are realised on farm — from improved mobility scores and animal welfare to better-informed decision-making. His ability to bridge complex AI systems with practical farm outcomes makes him a trusted partner to vets, dealers, and producers alike.

Jemma brings a wealth of hands-on experience in dairy herd management, reproduction, and lameness prevention, underpinned by a strong academic background in animal health and welfare. She is a Herd Health Consultant on a Knowledge Transfer Partnership (KTP) between the University of Liverpool and CattleEye, focused on supporting customer success and accelerating the practical adoption of digital tools on farm.

Jemma holds a BSc in Animal Health and Welfare from Harper Adams University and is a certified RoMS Mobility Scorer. She has also published academic work on using pressure algometry to assess pain in lame cows. At CattleEye, Jemma is uniquely positioned to translate science into action, helping farmers make evidence-led decisions that improve welfare, fertility, and business performance.