Exponential growth in world population coupled with increased protein consumption have put pressure on existing livestock protein sources. Legislation limiting emissions from livestock mean that we cannot simply farm more animals to feed the increasing demand but instead need to become more efficient with our land and animals.
"We continually strive to protect our reputation and improve the way our supplying farmers manage the health and welfare of their livestock. CattleEye is a disruptive tool that provides evidence that our farmers are working to the highest level of stock management helping to secure customer loyalty and belief in our wider retail brand."
Leading UK Retailer